See your real week
One honest view of where your time and energy went. No guessing.
Code for founders
Opti7 Code is three minutes a day that shows you how you execute. Spot the pattern that keeps costing you the week, then use our intelligence system to fix it while it’s still small and build better habits over time.

Your calendar tells you what you planned. Code gives you the record of what you did.

What Code does
Code reads your daily record and builds a picture of how you work, so your best hours go on what moves the business.
One honest view of where your time and energy went. No guessing.
Spot the decision you keep putting off before it costs you a month.
Put them on the work only you can do.
Watch behaviour change week by week, in data you can show your investors.
What is in Code
Every day in one live view. Know what moved and what stalled before next Monday.
Check-ins, reflections and follow-ups in one place. More focus, less to-do list.
Our behavioural intelligence engine turns your daily entries into patterns, so you can see which habits are slipping and change them early.
Add a monthly coaching review and peer benchmarks when you’re ready. Someone who reads the record and tells you what they see.
Three minutes a day, by voice or text. Every entry adds to a record you can use.
The Opti7 Framework: seven habits drawn from 36 years of founder coaching. They unlock step by step as your record grows.
Three minutes a day, and your Day-14 Execution Report at the end.
How it works
When using Opti7
Opti7 turns daily check-ins and reflections into a clearer picture of how founders work, helping them recognise habits, spot blind spots and take action. In our proof of concept with founders, we saw the following results.
of founders became aware of their daily habits
showed a measurable shift in behaviour
of a coach’s time goes on chasing clients for updates
Industry researchQuestions about Code
Most founders can’t say where last week went. Code gives you an honest read on how you execute — three minutes at a time.
The challenge is built around three-minute daily check-ins. After fourteen days, your Execution Report brings together patterns from your entries and a first area to work on. Enquire to get started.
You record your day by voice or text. Before joining, the team can explain how your entries are used and what is shared if you work with a coach or programme.
Your entries build a record over time. Code helps surface recurring patterns in how you execute, so reflection leads to a clearer next action.
You receive your Day-14 Execution Report. The team can explain the ongoing access options and pricing before you decide how to continue.
A coaching review is an option as your needs develop. Enquire to discuss the current coaching and peer benchmark options.

Three minutes a day for two weeks. At the end, a report on how you execute and what to change first.