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Code for founders

Know where the week went

Opti7 Code is three minutes a day that shows you how you execute. Spot the pattern that keeps costing you the week, then use our intelligence system to fix it while it’s still small and build better habits over time.

See how it works
Two blue hands holding a connected geometric framework.

The gap

Busy every day.
Unsure what moved.

See how Code works

Your calendar tells you what you planned. Code gives you the record of what you did.

What Code does

Get more out of the hours you already work

Code reads your daily record and builds a picture of how you work, so your best hours go on what moves the business.

See your real week

One honest view of where your time and energy went. No guessing.

Catch patterns early

Spot the decision you keep putting off before it costs you a month.

Protect your best hours

Put them on the work only you can do.

See yourself improve

Watch behaviour change week by week, in data you can show your investors.

  • 7 Optimal Habits
  • Voice check-ins
  • Daily Data Drop
  • Behavioural record
  • Founder dashboard

What is in Code

One platform for the way you work

See your week clearly

Every day in one live view. Know what moved and what stalled before next Monday.

Keep it all in one place

Check-ins, reflections and follow-ups in one place. More focus, less to-do list.

Know where to push

Our behavioural intelligence engine turns your daily entries into patterns, so you can see which habits are slipping and change them early.

Coaching when you want it

Add a monthly coaching review and peer benchmarks when you’re ready. Someone who reads the record and tells you what they see.

Three minutes that add up

Three minutes a day, by voice or text. Every entry adds to a record you can use.

Work to a proven method

The Opti7 Framework: seven habits drawn from 36 years of founder coaching. They unlock step by step as your record grows.

Start with the free 14-day challenge

Three minutes a day, and your Day-14 Execution Report at the end.

How it works

Three minutes a day.
Fourteen days to see it.

  1. Day 1

    Get set up

    • Sign up and answer a few quick questions
    • Pick the time your daily prompt arrives
    • Your first entry lands today
  2. Week 1

    Check in every day

    • Three minutes a day, by voice or text
    • What you did, what got in the way, what you put off
    • Your weekly read lands every Monday
  3. Day 14

    How you’ll know it’s working

    • Your Day-14 Execution Report, drawn from your own data
    • Patterns you’d never spot from inside the week
    • A clear first move on what’s holding you back

When using Opti7

Opti7 turns daily check-ins and reflections into a clearer picture of how founders work, helping them recognise habits, spot blind spots and take action. In our proof of concept with founders, we saw the following results.

100%

of founders became aware of their daily habits

83%

showed a measurable shift in behaviour

40%

of a coach’s time goes on chasing clients for updates

Industry research

Your week should go where you planned it

Questions about Code

Your week.
On the record.

Most founders can’t say where last week went. Code gives you an honest read on how you execute — three minutes at a time.

What happens in the free 14-day challenge?

The challenge is built around three-minute daily check-ins. After fourteen days, your Execution Report brings together patterns from your entries and a first area to work on. Enquire to get started.

How is my data collected, and who sees it?

You record your day by voice or text. Before joining, the team can explain how your entries are used and what is shared if you work with a coach or programme.

Isn’t this just journaling?

Your entries build a record over time. Code helps surface recurring patterns in how you execute, so reflection leads to a clearer next action.

What do I get after day 14?

You receive your Day-14 Execution Report. The team can explain the ongoing access options and pricing before you decide how to continue.

Can I add a coach later?

A coaching review is an option as your needs develop. Enquire to discuss the current coaching and peer benchmark options.

Start your free 14-day challenge

Three minutes a day for two weeks. At the end, a report on how you execute and what to change first.

Free for 14 days. All you need is your phone.