See how they execute
Where their time and energy really went across seven working days.
Mirror for investors
Who diligences the founder?
Opti7 Mirror is a 7-day behavioural assessment for funds, angels and family offices. It reflects back how a founder executes — set against what you heard in the pitch.
65% of high-potential start-ups fail because of problems in the founding team (Noam Wasserman, Harvard Business School). Most of that risk never reaches the data room.
What Mirror does
Seven days of evidence.
One honest read.
Mirror reads a founder’s week as it happens and sets it against the story in the pitch, so your committee sees behaviour, not rehearsal.
Spot the gap early
Where the pitch and the week disagree, flagged before the term sheet.
Hard to rehearse
Daily logs, long-form writing and an unannounced conversation all have to agree.
Back them with evidence
The founder gets their own report too. Use it to shape your first 100 days together.
Opti7 Framework
Voice check-ins
Daily Data Drop
Behavioural record
Mirror report
What is in Mirror
Everything your committee needs on the founder
Seven days, in full
The founder’s week in one view: what moved, what stalled, and where the hours went.
Three inputs, one record
Daily check-ins, long-form reflection and two unannounced coach conversations, cross-checked.
Know where to back them
Seven days of entries become patterns: how they decide, delegate and hold up under load. You see the trend and the evidence behind it.
A coach in the loop
Two unannounced conversations with an Opti7 coach, who flags where the data and the story don’t match.
Three minutes a day
Founders log by voice or text. Low effort keeps entries honest, not performed.
Built on a proven method
Assessed against the Opti7 Framework, drawn from 36 years of founder coaching. It isn’t published, so there’s nothing to rehearse against.
See Mirror in action
Request a sample report and we’ll walk you through a real assessment.
How it works
Seven days.
One report before IC.
- Day 0
You nominate the founder
Run it pre-IC, post-term sheet or across the portfolio- The founder consents and sets up in minutes
- Nothing to install. All they need is a phone
- Days 1–7
Their week goes on record
- Three minutes a day, by voice or text
- Long-form reflection on how they lead
- Two unannounced coach conversations
- Day 10
What you receive
- Your Mirror report: behaviour set against the pitch
- Every contradiction flagged, with the evidence
- A development report for the founder, not a verdict
When using Opti7
Opti7 turns daily check-ins and reflections into a clearer picture of how founders work, helping them recognise habits, spot blind spots and take action. In our proof of concept with founders, we saw the following results.
100%
of founders became aware of their daily habits
83%
showed a measurable shift in behaviour
40%
of a coach’s time goes on chasing clients for updates
Industry researchInvest in how they work, not how they pitch
Questions about Mirror
The founder.
On the record.
The biggest risk in an early-stage deal is the person running it. Mirror gives your committee an honest read on how they execute, in seven days.
Will our founders agree to it?
The founder consents before the assessment starts. They also receive their own development report, so the process can support their next steps as well as your investment conversation.
What does the fund see, and what stays private?
The fund receives a report connecting execution patterns to the pitch, and the founder receives a development report. Ask the team to walk through the sample and data-sharing arrangements.
Can a founder game it?
Mirror is designed to compare daily check-ins, long-form reflection and coach conversations. The different inputs help surface inconsistencies; the report supports your judgement.
Where does it fit in our process?
The assessment can fit before an investment committee, after a term sheet or into portfolio support. Discuss your timing with the team.
How is Mirror priced?
Mirror is priced per founder. Request a sample report to discuss your requirements and pricing.
See a real Mirror report
Leave your work email and we’ll arrange a walkthrough of an anonymised sample report.
